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Todays Maverick Minute What you need to know to get a gift card program started for your business. Gift cards have become, more than ever right now, an ESSENTIAL for businesses to offer. Its a low-cost, or no-cost, way for businesses to bump sales, increase brand awareness, and encourage repeat business. The current pandemic measures have highlighted the need for gift cards to allow your customers to continue to support you. Does setting it seem complicated to set it up though? Well, we are here to help you! Lets start with the different types of gift cards available. There are 3 types of gift cards you can offer: Electronic Gift Cards which are the easiest to utilize and you cant beat the affordability - no production costs! The second 2 are both physical gift cards: Barcode Gift Cards act as a unique account for the customer, so you can store search for customer information via their account. Youll need a barcode scanner, of course, to look up gift cards. With Magnetic-