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In this tutorial, Emily Probst discusses how to effectively write and submit a press release. She emphasizes the importance of selecting a relevant topic, which can include new products, technologies, events, or management changes. A press release serves as a communication tool to inform others about significant happenings in a business and can lead to broader coverage in the manufacturing industry. Probst advises being concise, as she receives numerous press releases weekly, making it essential for submissions to be straightforward and engaging to capture attention. Writing a good press release can ultimately result in more extensive stories being developed based on the information provided.