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In this video tutorial on business strategies, the concept of strategic alliances is introduced. These alliances are voluntary arrangements between firms that enable the sharing of knowledge, resources, and capabilities to enhance strengths or address weaknesses. The increasing prevalence of strategic alliances in the business world is noted, with a focus on their role in corporate strategy over recent decades. The video aims to explore the nature of strategic alliances, the reasons firms form them, the major types, and notable real-world examples, emphasizing their significance in today’s competitive landscape.