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In this video tutorial, Chris Bayliss, president and CEO of the Sponsorship Collective, discusses sponsorship letters aimed at attracting potential sponsors for events. He outlines two main types of sponsorship letters: the first serves as a cover letter for a sponsorship proposal, which is not the focus of this video as it has been covered in previous content. The second type is designed to engage prospects when initial outreach has been unsuccessful. The video aims to provide insights on crafting effective sponsorship letters to enhance communication with potential sponsors. Viewers are encouraged to subscribe for future updates.