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Digital PR can enhance online mentions, create backlinks, and boost brand awareness, and one effective but often overlooked strategy is press release creation and distribution. Contrary to the belief that press releases are outdated, they are valuable for modern digital marketing. This tutorial will guide you on the importance of press release distribution, the process involved, and how to integrate it into your SEO strategy. A press release conveys news or events related to your business, serving as a proactive tool to inform journalists and media outlets. By crafting engaging press releases, you can effectively participate in digital storytelling and capture the attention of various media platforms.