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A social media policy is an internal document that guides employee interactions on social media platforms like Facebook, Instagram, and Twitter. As these platforms grow in importance for customer engagement and brand identity, they also present risks; inappropriate posts can damage a company’s reputation. This video tutorial from eFORMS will explore the role and structure of effective social media policies. It will differentiate between social media policies and other types of social media usage. Viewers are encouraged to watch until the end for a link to customize their own social media policy.