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In this video tutorial, Jordan Steen, also known as the Serial Entrepreneur, explains how to create a proposal for potential clients, detailing the services offered and associated costs. He provides a step-by-step guide on what to include in the proposal to effectively secure the deal. Steen focuses on the importance of presenting a clear and comprehensive proposal. He also invites viewers interested in starting a marketing agency or building a personal brand to subscribe to his channel for more valuable content, including free training, templates, and resources. The video promises practical insights and examples to aid viewers in their proposal development.