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In this tutorial, Devon Dean from ProjectManager.com explains how to effectively sell a project through a project proposal. He emphasizes that personal interaction is crucial, noting that decision-makers are unlikely to fund a project based solely on the proposal document. Devon advises that while preparing the proposal, it's essential for project sponsors and champions to actively engage with decision-makers to promote the project. These discussions should be used to refine the proposal by understanding the decision-makers' needs and perspectives, ultimately increasing the chances of securing funding and resources.