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In this video, Scott Bartnick, co-founder of Otter PR, discusses press release distribution. He emphasizes the importance of getting your press release in front of a large audience after explaining what a press release is and its various types. Bartnick outlines two main reasons for distributing a press release: enhancing SEO and gaining visibility on reputable affiliate sites like Yahoo Finance and Bloomberg. By using press release distribution services, your story can reach a broader audience, providing exposure and credibility to your narrative.