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Emily Probst from Modern Machine Shop discusses how to write and submit a press release. She emphasizes that it's not difficult and outlines basic steps. Step one is to determine the subject of the press release, which can vary widely, such as new products, technologies, events, or changes in management. A press release serves as a communication tool to inform the industry about significant developments. Step two highlights the importance of being concise, as she receives hundreds of press releases weekly, making it essential to convey information quickly and clearly to capture attention effectively.