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In the video, the importance of investment terms is highlighted, emphasizing that when an investor puts money into a company, it comes with a specific set of terms defining the relationship between them. Instead of merely handing over cash, the investor expects clarity on how the funds will be utilized, the expected outcomes, and the return process when the investment pays off. These terms are crucial because the invested money is fungible, meaning the investor could have spent it elsewhere. Consequently, they need assurance on the potential growth and benefits from their investment, ensuring a transparent and structured approach to the relationship between the investor and the company.