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This video tutorial explains how to effectively navigate Applicant Tracking Systems (ATS) that many companies use to filter resumes. ATS software scans resumes for specific keywords to determine if the candidate is a match for the position. If your resume lacks these keywords, it may never reach a human hiring manager, leading to automated rejection responses. The creator shares personal experience, noting that despite being qualified with education and work history, they received no responses after sending out around 50-60 resumes. This realization prompted their investigation into optimizing resumes for ATS compatibility.