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In the tutorial, the speaker, Simon, emphasizes the importance of including an exclusivity clause in a distribution agreement. This clause ensures that the distributor has the sole rights to sell and market the goods within a specified region. By securing exclusivity, the distributor can invest time and resources into promoting the product, knowing they will be the only seller in the territory, which reduces competition from both the supplier and other distributors. This right to exclusivity is critical for maximizing the distributor's potential and safeguarding their investment in the brand or product.