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Writing engineering proposals is challenging, as engineers are not taught proposal writing in school; instead, they focus on engineering calculations. However, winning proposals is essential for career advancement in consulting engineering. In this video, Matt Handel, author of "Proposal Development Secrets," shares valuable insights on improving proposal writing. He introduces a key internal question, referred to as the "million dollar question," that can significantly enhance the quality of proposals and increase the chances of winning contracts. Matt emphasizes the importance of this question in the proposal development process.