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In this video, Corito Barcuber, owner and founder of Holistic SEO and Digital, discusses the concept of Exact Match Domains (EMDs) and their ongoing relevance in SEO, despite Google's claims to the contrary for nearly two decades. The tutorial explores query semantics from a unique perspective, examining how search engines incorporate various context layers for query interpretation and referencing. Additionally, the video covers pairwise relevance for matching documents and compositional queries related to quality scores. Finally, two real-world examples of websites with exact match domains are presented as case studies.
