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In this tutorial from Consulting Business School, the focus is on crafting effective client proposals and presentations, a critical skill in the consulting business. The speaker emphasizes the importance of submitting high-quality, winning proposals. Depending on the consultant's experience and client relationships, some may benefit from non-competitive proposals, where clients directly request assistance. However, competition remains significant, especially for larger projects that require consultants to submit bids through a tender process. Thus, mastering proposal writing is essential for securing consulting contracts, regardless of the consultant's experience level.