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we are now driving the most use the research strategy out of all among bachelor and master students in Business Administration and it is called a case study and the reason why this is so use strategy is that it can really provide you with some interesting data and even more interesting results the downside of it is that the methodological choice and the methodological reasoning behind it is a little bit harder to justify so lets go through it step by step so that you are able to use case study as your research strategy case study has a very simple definition case study is about studying a phenomena within its context now lets remind ourselves of our previous video where we have discussed experiments in the experiment we had a phenomena within its environment or within its context lets say and we have influenced this phenomena now with case study we dont want to influence this phenomena at all so case study is the exact opposite to experiment and it is very important to understand