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The case study is the most commonly used research strategy among Business Administration students for both bachelor's and master's programs, primarily due to its ability to yield interesting data and results. However, justifying the methodological choices can be challenging. A case study is defined as the study of a phenomenon within its context, contrasting with experiments, where the phenomenon is influenced by external factors. In case studies, the aim is not to manipulate the phenomenon but to understand it in its natural setting. Understanding this distinction is crucial for effectively employing case study methodology.
