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The video tutorial explains how to navigate Applicant Tracking Systems (ATS), which are automated software used by companies to screen resumes. When applying for a job, your resume is often evaluated by ATS for keyword matches before a human hiring manager sees it. If your resume lacks the right keywords, even if you're a strong candidate, you may receive a rejection without further consideration. The creator shares their personal experience of sending out 50-60 resumes without receiving any responses despite being qualified, prompting them to research effective strategies to optimize their resume for ATS compatibility.