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In this tutorial, Anna discusses how to create a compelling business proposal. She begins by explaining the structure of a proposal, likening it to building a house. The "roof" represents company information, including qualifications and competitive advantages. The "walls" demonstrate knowledge of the client's problems and show that thorough research has been done. Finally, the "foundation" consists of pricing and methodology, detailing how the proposed services will address the client's needs. Anna also shares strategies for persuading potential clients and three tips from an experienced software company to accelerate deal closures.