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hello everyone my name is samantha and i am with empower multimedia we post content regarding business academia and entrepreneurship today we will be covering the business model canvas and just as a reminder these videos are strictly informational and not advice now lets get into it so like i said today we are going to be talking about the business model canvas and what this is is a visual chart that puts value proposition infrastructure customers and finances into a strategic management and startup template so basically the different categories you can find in one of these is key partners cost structure key resources key activities value propositions customer relationships channels customer segments and revenue streams so today were going to start off by going through each one of these different categories and describing what they are what their uses can be for and basically how you can get the most out of each segment so lets look at key activities and what key activities do is t