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Samantha from Empower Multimedia introduces the topic of the business model canvas in this video tutorial. She explains that the canvas is a visual chart used for strategic management and startups, encompassing categories such as value propositions, infrastructure, customers, and finances. Key components of the canvas include key partners, cost structure, key resources, key activities, value propositions, customer relationships, channels, customer segments, and revenue streams. The tutorial aims to analyze each category, outlining their definitions and functions, to help viewers maximize the effectiveness of the business model canvas in their ventures.