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The video tutorial explains how to successfully navigate Applicant Tracking Systems (ATS) when applying for jobs. ATS are software programs used by companies to screen resumes before they reach hiring managers. They match keywords in resumes to job descriptions; if a resume lacks sufficient keywords, it may be automatically rejected. The presenter shares personal experience, noting that despite being qualified, their own job applications went unanswered because they did not adequately target ATS keywords. The video aims to provide strategies for optimizing resumes to improve chances of getting noticed by both ATS and human recruiters.