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The video tutorial explains how to navigate applicant tracking systems (ATS) used by companies to screen resumes. An ATS scans resumes for specific keywords to identify suitable candidates before they reach hiring managers. A mismatch of keywords can lead to an automated rejection, even if a candidate is qualified. The creator shares a personal experience of submitting 50-60 resumes without receiving a reply, prompting them to research effective strategies for optimizing resumes to pass through ATS. Understanding the importance of keyword matching is crucial for job seekers to improve their chances of getting noticed.