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In this video, Jordan Steen, also known as Serial Entrepreneur, guides viewers on how to create a proposal for potential clients. The tutorial focuses on essential components to include in the proposal and strategies for securing the deal. Steen emphasizes the importance of outlining services and costs in a clear manner. He encourages viewers interested in marketing agencies, personal branding, and online business to subscribe for future content, which includes free training, templates, and proposals. The video promises a step-by-step approach, transitioning to an on-screen demonstration of proposal creation shortly.