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In this video, the creator explains how to effectively navigate Applicant Tracking Systems (ATS) used by companies when screening resumes. ATS software scans resumes for specific keywords to determine candidates' suitability before forwarding them to human hiring managers. If a resume lacks the necessary keywords, even highly qualified candidates may receive automated rejection responses. The speaker shares their personal experience, having sent out 50-60 resumes without receiving any replies despite being qualified. This prompted them to research and strategize on how to improve their resumes to bypass ATS filters effectively.