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In this tutorial video, Jordan Steen, known as Serial Entrepreneur, explains how to create a compelling proposal for potential clients. He emphasizes that clients want to understand the services offered and associated costs. The video provides a step-by-step guide on what to include in the proposal to increase chances of landing the deal. Jordan invites viewers to subscribe for more content related to starting a marketing agency, building a personal brand, and online business development. He also mentions that upcoming segments will feature practical examples and templates to assist in creating effective proposals.