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A social media policy is an internal document that guides employee interactions on social media platforms like Facebook, Instagram, and Twitter. As these platforms grow in influence, companies face new opportunities and risks in shaping their brand identity and engaging potential customers. Insensitive posts by employees can significantly harm a company's reputation. This video tutorial will explore the importance of social media policies and the characteristics of an effective one. The presenters, eFORMS, emphasize that they are the largest database for various documents and will provide a customizable social media policy link at the end of the video. Lastly, the video aims to clarify the difference between social media policies and social media itself.