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The tutorial emphasizes the critical role of customer satisfaction, noting that 82% of U.S. consumers cease business with brands due to poor service. It highlights the negative effects of inadequate customer satisfaction, including loss of customers, decreased sales, and diminished employee morale. To enhance customer satisfaction, the tutorial suggests collecting feedback throughout the customer journey using customer satisfaction surveys. It introduces ProProfs Survey Maker as a versatile tool for creating various online surveys quickly. Users can customize surveys, utilize different question formats, and generate reports, thereby facilitating the collection of actionable feedback.