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In this video, Devon Dean, content director at ProjectManager.com, explains how to effectively sell a project through a proposal. He emphasizes that people buy from people, meaning personal interactions with decision-makers are crucial. A well-written project proposal alone is insufficient; without prior communication and lobbying efforts, chances of securing funding and resources are minimal. Devon advises project sponsors and champions to actively engage with decision-makers through one-on-one meetings to refine their understanding of the project and build support, which ultimately enhances the proposal's chances of success.