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In this episode of Senayan PR, the host discusses the process of creating a public relations (PR) plan, responding to a viewer question about this topic. They emphasize the importance of having a PR strategy for various campaigns, whether for an entire year, brand planning, or even small projects. A well-structured PR plan serves as a blueprint, outlining the actions to be taken, budgeting, and evaluation methods post-project. The host will guide viewers through several steps to develop a PR plan, sharing useful tips along the way.
