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In this tutorial, Devon Dean from ProjectManager.com explains how to effectively sell a project using a project proposal. He emphasizes that personal relationships are crucial, as decisions often rely on interactions rather than just the proposal document. Even the best proposal may not secure funding without proper communication with decision-makers. To improve the chances of success, Dean advises project sponsors and champions to actively engage with these key stakeholders, using lobbying sessions and one-on-one meetings to refine their understanding of the project's needs and objectives. Building these connections is essential for gaining support and resources.