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In this video tutorial, Mike Plogger from Visme discusses the essential steps needed to create a marketing plan, particularly for those lacking experience in the field. He emphasizes that marketing is crucial for business success and that a well-structured marketing plan helps clarify goals, maintain focus, and ensure team alignment. The tutorial outlines seven necessary steps for developing an effective marketing strategy and offers various templates to assist viewers in getting started. Understanding the purpose of a marketing plan is identified as the first critical step in the process.