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A marketing consultant agreement outlines the business relationship between a marketing professional and their client. Marketing consultants are hired to attract new customers and retain existing ones. They collaborate with companies to implement or improve marketing strategies and develop a marketing plan tailored to the company's specific goals. Consultants can specialize in various areas, including digital marketing (email, internet, social media), brand awareness, events, B2B, B2C, and healthcare sales. Creating a written contract is crucial for defining expectations and responsibilities for both clients and consultants.
