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The partnership strategy involves identifying experts in different verticals who understand how to effectively apply the technology to enhance customer experience. The speaker, a CEO and Mars incubator graduate, discusses their company's approach to partnerships and negotiations. Their company, Exercise Interactive, specializes in sensor technology for touchless 3D and gesture control, which they license to manufacturers. This model allows them to focus on partnerships instead of developing their own products. The discussion aims to provide insight into their strategic choices and experiences in the industry.