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In this video, Stephen Key discusses the steps to take once you have an invention idea. He emphasizes the importance of taking action, warning that inaction could lead to seeing your idea sold by others. Key outlines ten considerations for bringing a product to market, starting with how to approach it. Options include venturing, manufacturing the product yourself, starting a business, writing a business plan, raising funds, or selling on platforms like Amazon. He highlights that controlling the entire process may appeal to those who identify as entrepreneurs, but there are alternative paths to consider as well.