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In this tutorial, Anna shares how to create an effective business proposal. She begins by explaining that a business proposal is a document offering services or products to potential clients, likening its structure to a house. The "roof" represents information about the company, including qualifications and competitive advantages. The "walls" demonstrate understanding of the client's needs by showcasing knowledge of the problem and research done. Finally, the "foundation" consists of pricing and methodology, detailing how to solve the client's problem. Additionally, she will discuss strategies to increase client acceptance and tips from experienced software companies to close deals faster.