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In this video tutorial, Simon from the Contract Company emphasizes the importance of exclusivity in a distribution agreement. He explains that when a supplier provides goods to a distributor, the distributor gains the right to market and distribute those goods. To protect their investment of time and money in promoting a brand or product, a distributor should seek exclusivity in the agreement. This clause ensures that the distributor is the sole seller of the goods in a specified region, effectively excluding the supplier from distributing those same goods in that area. Simon highlights that exclusivity is crucial for a distributor's success.
