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In this tutorial, Natalie discusses setting up a contract renewal reminder series using an influencer marketing platform. Marketers can automate campaigns to manage contract renewals by syncing renewal dates from their CRM system. The workflow involves creating two reminders: one for 60 days before the renewal and another for 30 days before. To start, users should ensure the contract renewal date is captured in their CRM and then build a query specifying the timeframe for the reminders. This involves adding the current date plus 60 days to establish a dynamic group for the workflow, allowing for effective campaign automation.