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Understanding customer feedback is crucial to ensuring customers feel heard and valued during their journey with your business. Implementing customer feedback surveys helps you identify your happiest customers and leverage their insights to attract new clients. HubSpot's customer feedback software, available in Service Hub Professional and above, offers standard surveys like Net Promoter Score, Customer Effort Score, and Customer Satisfaction. If these don’t fit your needs, you can create custom surveys. The diverse survey options allow you to assess customer loyalty and satisfaction across touchpoints. All survey data is compiled into dashboards for analysis, helping you recognize areas of success and improvement while comparing customer happiness to industry averages.