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Lead conversion is essential in turning leads into clients. Initially, when you receive a lead, you gather their name, email, and phone number. The first action should be to call the lead; if they don't answer, make a second call, as many may not pick up unknown numbers. If there's still no response, follow up with a text and email, repeating this daily until contact is made. Once you connect, it’s crucial to determine their needs: Are they looking to buy or sell? Do they need to sell to buy? Have they consulted a lender if they're buying? Clarify their search criteria, including price range, location, preferred school districts, and number of bedrooms or bathrooms, to effectively assist them.