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In this session, we explore the leasing business model, highlighting its significant impact on amplifying business performance. Leasing can enhance distribution and increase sales while allowing more consumers to access products. The seller benefits by collaborating with a financier, who purchases the item for the consumer. The consumer pays a fixed amount to the financier during the leasing period without owning the item. At the end of the lease, the consumer has the option to buy the item or exchange it. This model often creates a win-win-win situation for the seller, the financier, and the consumer. Understanding these dynamics is crucial for leveraging leasing effectively in business.
