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In this video tutorial, Jordan Steen, also known as the Serial Entrepreneur, outlines the steps to create a proposal for potential clients. He emphasizes the importance of including service details and cost estimates to effectively secure a deal. The tutorial aims to guide viewers through the proposal-making process, offering insights on what to include for success. Jordan encourages viewers to subscribe for future content related to starting a marketing agency, building a personal brand, and online business strategies, along with free resources such as templates and training. The session will also feature a practical demonstration on crafting a proposal.