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In this video tutorial, Elements Brand Management discusses co-branding as a marketing strategy that involves combining two or more brand names on a product or service to form a strategic alliance. Co-branding can enhance the reputation of the involved brands and is aimed at increasing market share, establishing global brands, reinforcing existing brands, or extending brand reach. The video also emphasizes the importance of subscribing and activating notifications for weekly brand tips to help unlock brand potential and stand out from competition. Various co-branding examples, including Star, are mentioned to illustrate the concept.