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Founding a company is an exciting yet busy time, and it's crucial to pay attention to intellectual property (IP) for business success. There are two key aspects to consider: first, adopt an offensive strategy by developing your own IP assets to strengthen your market position. Second, adopt a defensive strategy by ensuring you do not infringe on others' IP rights, as many are actively protecting their own assets. A recent study indicated that over half of patent lawsuit defendants earn less than ten million dollars annually, highlighting that even smaller businesses can be targeted, dispelling the notion that they operate below the radar.
