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In this tutorial, Devon Dean, content director at ProjectManager.com, discusses how to effectively sell a project through a well-crafted project proposal. He emphasizes that people are pivotal in the decision-making process; thus, proposals should not be viewed in isolation from prior interactions with stakeholders. Strong personal communication with decision makers is essential for securing funding and resources. Dean advises project managers, sponsors, and champions to actively engage with these decision makers to advocate for their projects. He encourages utilizing meetings to refine their understanding of project needs and stakeholder expectations, ensuring a stronger proposal outcome.