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In this video, Jordan Steen, also known as Serial Entrepreneur, explains how to create a successful proposal for potential clients. He highlights the importance of detailing the services offered and the associated costs in the proposal. The tutorial aims to provide a step-by-step guide on what to include in the proposal to effectively secure a deal. Viewers are encouraged to subscribe for more content related to starting a marketing agency, building a personal brand, and online business insights. The video will include a screen-sharing segment demonstrating an actual proposal.