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Morris Turek, a trademark attorney, explains that trademark owners can permit others to use their trademarks through a trademark license. This license is an agreement that allows designated individuals or businesses to use the owner's trademark for specified products or services. While not legally required to be in writing, it is highly advisable to have a written and signed document for enforceability. Each trademark license may vary in its terms, but essential provisions must be included for validity. Key components include the names of the parties involved, a clear description of the trademark, and the specific products or services associated with its use.