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In this tutorial, Trevor Bragdon introduces the "five sentence thank you letter" as a simple yet effective fundraising tactic. A great thank you letter should achieve two goals: express gratitude for the donor's gift and remind them of the purpose behind their contribution. Many existing thank you letters lack personalization and may sound too corporate or distant. To address this, Bragdon offers a template taught in their fundraising workshops that follows a storytelling framework called "look back, look down, look forward." The first sentence should thank the donor directly, ensuring gratitude is expressed right from the start.