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About a year ago, Gmail updated its promotions tab, allowing marketers to highlight promotions by featuring key email components prominently. Annotations can be used to enhance visibility in the promotions tab on mobile devices by including important information such as the company logo, name, subject, deal details, discount code, and expiration date. The sender logo can be set for annotations or all campaigns in Gmail settings. Even if a sender name is present in the "from" field, Gmail generates a new header, so it's advisable to use a name that aligns with your brand. Finally, the subject line should be concise and clearly convey the email's content.
