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Emily Probst from Modern Machine Shop explains how to write and submit a press release in a simple way. The first step is to decide the topic, which can range from a new product or technology to an event or management changes. A press release serves as a communication tool to inform the audience about important developments in the business and the manufacturing industry. It can lead to larger stories based on the information provided. The second step emphasizes the importance of being concise, as the volume of press releases received requires efficiency in processing them. Overall, clear and relevant communication is key in crafting an effective press release.