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In this tutorial, Jordan Steen, known as the Serial Entrepreneur, explains how to create a proposal for potential clients, detailing the services offered and associated costs. The video aims to guide viewers step by step in assembling an effective proposal to secure deals. Steen emphasizes the importance of including specific elements in the proposal and provides insights for landing clients. Viewers interested in marketing agencies, personal branding, and online business development are encouraged to subscribe for future content, including free training and templates. The tutorial includes a visual demonstration on creating a proposal.